Knowledge and Research
Asian wine markets now a global industry driver
Is a glass of merlot the symbol of globalisation, a research magazine on the wine trade asked recently – and figures on wine consumption in major Asian economies may well tip the scales towards an affirmative answer in this part of the world.
Sales of wine in China have been growing by 15-20 percent annually since 1999. Consumption and export markets in China, India and South Korea have grown alongside Singapore and the stable, traditionally big Japanese market. Would an FTA with Korea boost New Zealand wine sales?
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Prof Henry Johnson
Prof Johnson, Head of the Department of Music at the University of Otago, discusses his research interests.
