Business studies - NCEA level 1

Exporting to Asia - the Marketing Mix in Action: Section 1

Overview of curriculum links

This level 6 business studies unit supports teaching and learning for NCEA level 1 business studies. It provides foundational teaching of the four Ps of marketing (product, price, place and promotion) and is accompanied by resources focusing on New Zealand companies trading in an Asian context.

Learning objectives

The learning objectives for business studies are based on integrating concepts informed by one or more of the four social science learning area strands:

  • The economic world
  • Identity, culture, and organisation
  • Place and environment
  • Continuity and change

Learning objectives are outlined in TKI's Business studies curriculum guide, because The New Zealand Curriculum does not state specific achievement objectives for business studies at levels 6 to 8.

Students will gain knowledge, skills, and experience to understand how, as a result of internal and external factors, New Zealand small business owners make operational decisions that have consequences for the success of their businesses.


This unit promotes the following values from The New Zealand Curriculum:

  • excellence - aim high; persevere in the face of difficulties. Students will be encouraged and challenged to take risks and enter the competitive business environment, as well as be willing to market New Zealand products overseas.
  • innovation, inquiry and curiosity – think critically, creatively and reflectively. Students will gain an understanding of the marketing mix to attract new customers and respond effectively in the competitive business environment.
  • diversity – value culture, language, heritage. Students will gain an understanding of promoting products to Asian cultures by recognising similarities and differences in culture.
  • integrity – honest, responsible, accountable and ethical behaviour. Students will be encouraged to conduct business in an ethical manner.

Key competencies

This unit promotes the following key competencies from The New Zealand Curriculum:

  • relating to others – the ability to relate to other people is essential in business and the classroom. Students need to be able to communicate with diverse groups of people in different situations in the business community. They will also need to engage in group learning and develop respectful relationships with each other.
  • thinking – students of business enterprise need to be able to:
    • access and use different kinds of thinking to assimilate business theory
    • use related knowledge to solve problems and make decisions
    • be resourceful by recognising existing and new business opportunities
    • recognise the need for reciprocity
    • think laterally and be creative and innovative within a business environment
    • critically analyse business situations
    • reflect and evaluate their own decisions and demonstrate resilience by learning from their mistakes
    • transfer their learning into new contexts.
  • managing self – students will be required to work independently on appropriate activities, dependent on their individual ability and understanding, in this unit. Self-awareness, a willingness to learn, and a can-do attitude are required to succeed in business, so students will be encouraged to develop these qualities as well as be given the opportunity for self-directed learning and self-evaluation.
  • participating and contributing – students will be encouraged to involve themselves positively in the lesson and be of assistance in a meaningful way to others. They will be engaged with the businesses of their families, whānau and communities in order to apply their learning to a real-world context, and thus develop a business-student relationship. They will learn about reciprocity and co-operation with others when they observe and work in teams to achieve shared goals. 
  • using language, symbols and text - students will be required to produce carefully considered and grammatically correct written answers. Business students will need to be able to use appropriate language and jargon, and effective communication is essential. The ability to relate to other people in different cultures, and adopt their communication style to suit the culture of the audience, may also be relevant depending on which context students choose to work in.



Question and answer session with students to determine prior knowledge of marketing and market research.

  • Ask who has been involved in market research/telephone surveys.
  • Mind map of prior knowledge of the 4Ps.
  • Review previous summative results from year 10, if available and appropriate.


Observation and monitoring of student progress on tasks and activities.

  • Completion of tasks.
  • ‘Exit box’ questions and student feedback.
  • Completion of revision activities.

Assessment for qualifications

This unit can be assessed using the internal achievement standard 90840 - Apply the marketing mix to a new or existing product.

It supports the learning required for the NCEA level 1 marketing mix internal assessment. An exemplar internal assessment is available from Te Kete Ipurangi (TKI).

The NZQA website has more information about business studies subject resources.


Please note: Companies featured in this resource are unable to provide information beyond that already provided. Please do not approach the company for further details. Try the company's website or annual report if you need additional information.