NZ entrepreneurs
Jessie Wong
CEO, Yu Mei
Jessie is founder and CEO of Yu Mei, a leather goods label focused on leather bags and accessories. Jessie describes the label as the creation of understated luxury.
In March of 2018 Jessie travelled alongside four other leading Kiwi fashion entrepreneurs to Thailand, and spent a week getting to know the market and building connections with local industry players.
Jessie says, “I think the Thai trip made me feel more confident in doing business in Asia, just kind of via practice and realizing that people are just people, and that’s true across the world.”
“My biggest Aha moment was realising that Thailand, even though its part of Asia, is so different to other parts of Asia that I’ve worked in before.”
